Why You Should Use Instagram to Promote Your Company

 

Why do you use Instagram?

Instagram was, according to Forbes, the second most downloaded app of all time in 2014. (behind Tik Tok). Within the borders of the United States alone, there are currently more than 170 million users who are actively engaged. If you want to promote your business on Instagram, your company should already have a presence there given how popular it is.

Instagram is a powerful tool that may assist businesses in developing their brand identities, developing marketing profiles, and converting sales. Instagram's emphasis on visual content lends itself well to this use case. Here are three different approaches to maximising your use of Instagram:

Construction of a Visible Identity

Because users are responsible for uploading their own photos to their Instagram profiles, they are the only ones who can manage the information that is shown. As a result, you have the ability to control as well as cultivate the image of your business. How do you feel about being associated with Coca-Cola? One immediately thinks of a polar bear and the colour red. The brand in question should have have decided on a colour scheme, a logo, and a typeface. If it works, then you have accomplished a considerable amount already. Utilize your assets on a continuous basis so that you may develop a strong identity for your brand.

Your photographs and videos are shown in a tiled fashion inside the Instagram "profile" section of the app. According to Hootsuite, maintaining an active Twitter account needs you to update at least three times each week.

2. Developing a character for the brand

The manner in which a company expresses itself via its captions, remarks, or tales gives insight into its character. In addition, the manner in which your brand communicates might have an effect on the way others see it. You are able to create a genuine and more personal voice that attracts your audience when you use the video and story elements that are available on Instagram. Here are several examples:

You have up to 24 hours after a video or photo has been uploaded on Instagram to watch it as part of the Stories feature. A photographer may snap pictures of important events, the culture of an organisation, or even a sneak peek behind the scenes.

IG Live is Instagram's version of live broadcasting; it notifies all of an account's followers when the account begins streaming live content. Through question and answer sessions regarding your goods and services, your audience will be able to engage with you on a more personal level.

Reels was introduced on Instagram a year ago in response to the growing popularity of the short-clip format popularised by Tik Tok. There are amusing Reels in addition to instructional ones accessible to watch. You may use Reels to construct a guide or a collection of your company's products for your customers. Please ensure that any of the videos you upload to our platform are entertaining, not too serious, and current.

Captions: These captions are not required for any of the photographs that you publish, and there is a maximum of 2,200 characters. Be as brief as possible when writing your captions, since Sprout suggests keeping them under 50 characters.

3.Sales Promotion

Instagram may seem to be the most popular app for social networking, but it really has a lot of features that might be useful for companies. In instance, Instagram gives you the opportunity to display your product catalogue and even complete purchases right inside the application itself.

Because Instagram introduced a shopping area to its navigation bar in 2020, there has been a rise in the amount of activity related to online shopping. You may make the most of the chance by following these steps:

The shopping page: Instagram reports that over 130 million users visit the shopping page each and every month. In order to set up your product catalogue via your Facebook Business page, you will need to first establish an account for yourself. Because of this, customers won't even need to exit the app in order to buy the items they want.

Tagging: Businesses also have the ability to add tags to photographs or articles that characterise the products or services they have available for purchase. Instagram is utilised for marketing purposes, and it gives users the ability to examine products without having to visit a website and go through all of the information there. In the end, buying imparts a sense of more authenticity.

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No matter how long you've been using Instagram or how fresh you are to the platform, you have the ability to play around with the voice and appearance of your company on Instagram. Please get in contact with us as soon as possible if you are interested in marketing via Instagram or social media in general; we are social beings.